
cat/cathy/kat/catherine/kati
Having worked at Google for over 10 years, in both sales and tech functions, I decided it was finally time to branch out and launch my own consultancy. During my time at Google I spent 5 years mentoring some amazing startups and scale-ups. This made me realise so many good ideas only come into fruition when expertise is immersed in house, combined with a clear commercialisation strategy and a focus on building strong partnerships.
I am passionate about working for businesses that give back to the world, and aim to have a positive impact on the environment. If you’ve heard of the Japanese concept of ‘Ikigai’ - which means ‘a reason for being’ then you’ll understand where I am coming from, if not, then I cannot recommend it enough. In short, it each teaches you to strive for these 4 areas; what you love, what the world needs, what you're good at and what you can get paid for. This has led me to persuing this path I am on today.
In my previous position at Google, I supported both sales teams and our end clients, from media agencies to creative agencies to direct advertisers, in project managing and executing complex marketing campaigns. I pride myself on being able to bridge the gap between tech and marketing functions. With a strong background in hitting targets coupled with an innate ability to delve into a clients business I can help bring your business to the next level.


